Teardown 012AI

Midjourney — a community that is the distribution

K

by Kerone Liu · learning in public · Apr 28, 2026 · 10 min read

Members

No website to speak of, no SEO, and explosive growth. What happens when the product lives inside a community feed.

THE RECEIPTS

visits / mo
15.2M
Feed
is the funnel
Weak
search presence

How it's built

The showcase feed and community are the product surface. Output is public, shareable, and endlessly remixable — distribution baked into use.

The rest of this teardown is for members

The full crawl, the keyword map, the exact fixes, and the copy-paste template live inside the club. 15.2M visits a month, reverse-engineered.

Join the club
K

Kerone Liu

Engineer, learning brand-building in public.

About

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